The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts
The campaign also has additional short films featuring the same characters
Rajput, SVP – Affiliate Sales & Business Head, Eurosport, Discovery Inc, will retire on 31st December 2021
The campaign #RetireOnYourTerms is conceptualized by Leo Burnett
Calls the news, published by a business portal, ‘baseless, unverified, wrong, and untrue’
The campaign urges consumers to choose certainty with guaranteed solutions when it comes to taking decisions regarding life’s big goals like retirement plan, children’s education & securing future
The campaign put together by Wieden & Kennedy is a short film showing five retirees young at heart
Guest Column: Rajeev Raju, Founder & Leadership Coach, Gravitas Consulting, decodes the current job market
The idea behind the #PositiveLockdown series is to help seniors stay physically and mentally active and healthy during the COVID-19 lockdown