NBDA-Modi meet: Delegation briefs PM about challenges of news broadcast industry
Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting
Date-wise News
Digit Insurance's new campaign with Virat Kohli focuses on easy two-wheeler claims
The campaign is now currently being showcased across YouTube, Meta, Hotstar and various other OTT and social media platforms
Dove launches OOH campaign for its new hair mask
Targeting the festival season, the campaign covers 7 states
Arts and Souls Foundation along with Kaizzen presents Dreamsphere 2024
The event will feature exceptional artwork created by artists on the autism spectrum and others with special needs
Kriti Sanon pays tribute to her roots in BIBA film
Kriti Sanon, who has been announced as BIBA's brand ambassador, stars in the ad conceptualised and executed by Enormous Brands
Eastern celebrates Kerala's culinary heritage ahead of Onam
The campaign celebrates Eastern's legacy in the state
e4m IDMA 2024: Marico takes home gold metal for its Saffola campaign
The brand won gold for its campaign named ‘Saffola - Inspiring Young India to take Roz Ka Healthy Step’
McDonald's India launches campaign with Kiccha Sudeep
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
Mamaearth’s Abhiishekk Raj Pandey joins Zalon as Co-founder & CEO
Abhiishekk Raj Pandey’s career stint includes roles at Mamaearth, Purplle, Nykaa and Colorbar
ZEE & SPNI agree to resolve merger disputes in non-cash settlement
Withdrawal applications will be filed by the parties before the Singapore International Arbitration Centre, NCLT and all relevant regulatory authorities
Virat Kohli and Anushka Sharma star in Blue Tribe's campaign for soya chaap offering
'We are thrilled to present this plant-based food innovation,' said Virat Kohli about the association
How marketing automation is changing the game for brands and marketers
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
Warner Bros. Discovery International launches WBD AIM
WBD AIM is a first-party data platform to enhance audience targeting capabilities
Eva Barrett joins Honda Australia as General Manager - Brand, Marketing, CX
Prior to this, Eva Barrett was with Ingenia Communities Group as Chief Customer Officer
Nothing comes close to PGC in building brands, accelerating business growth: Ajit Varghese
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
McDonald's names Angelina Villanueva as its new CMO for Asia
Villanueva is currently serving as Director- Marketing at Yum Brands Singapore
ITC launches nutritional product line ‘Right Shift’ for mature adults
The new brand is a ‘comprehensive approach to nutrition’ focused on the health and nutritional needs of those above the age of 45
Apple names Kevan Parekh as Chief Financial Officer
Kevan Parekh is currently Apple’s Vice President of Financial Planning and Analysis
Rohan Jaitley likely to be next BCCI secretary: Reports
Rohan Jaitley is currently president of the Delhi and District Cricket Association
Why brands take the OOH route to virality
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Will brands bat for Shikhar Dhawan post retirement?
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts
Is India’s emergence as a creative force drawing advertising global centres?
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Rohin Desai rejoins Madison Media as Chief Client Officer – Media Buying
Rohin Desai previously worked at Madison Media from August 2013 to May 2016
We are democratising experiential marketing: Priyanka Puri, Streax Professional
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
BMC extends OOH policy feedback deadline to Sept 9
The civic body has received 38 representations over the draft policy so far