revenge-spending

A lit Diwali for FMCG players as festive mood sparks sales

retail?blur=25

Indian brands, emboldened by dropping covid cases, are pulling out all the stops with new launches and aggressive ad campaigns

Shantanu David Oct 28, 2021 8:21 AM

'Consumers to fulfil wants this festive season as opposed to needs last time'

FPJ?blur=25

Panellists at the webinar discussed the 'revenge-spending effect' that will boost demand this festive season

exchange4media Staff Sep 21, 2021 12:35 PM