Guest Column: Aashish Walia, CMO, IndiaFirst Life Insurance Co. Ltd., writes on the importance of giving a brand the millennial-mindset makeover with discovering new perspectives & embracing new ideas
The campaign features bollywood actor Adah Sharma, fitness trainer Yasmin Karachiwala & content creator, model & body-positivity advocate Sakshi Sindwani
Amit Tiwari, Amit Sethiya, Adil Sanwari, Bharat Arora, & Prashant Dhar spoke on 'Making the most of the festive fervour in a changed market environment,' at e4m-Taboola virtual roundtable
Competitive intensity, expansion of the tournament through two new teams, and the fact that it is the only profitable sports property will be key factors that will determine the value