In its TVC campaign, the brand subverts the old, misleading practice of showing blue liquid instead of red in traditional ads for pads
The concept for the campaign has been put together by Schbang
The ad-makers share how conversations with women who had heavy periods inspired the bold commercial and why it didn’t sit well with certain media gatekeepers
The latest ad for RIO-Heavy Duty Pads delivers a powerful message about women suffering from heavy menstrual flow