RIO breaks 'blue blood' rule of sanitary pad ads In its TVC campaign, the brand subverts the old, misleading practice of showing blue liquid instead of red in traditional ads for pads e4m Desk Jul 21, 2020 11:38 AM
RIO launches new campaign for Menstrual Hygiene Day The concept for the campaign has been put together by Schbang e4m Desk May 26, 2020 2:43 PM
Why wouldn’t some channels air Nobel Hygiene’s RIO Pads ad? The ad-makers share how conversations with women who had heavy periods inspired the bold commercial and why it didn’t sit well with certain media gatekeepers Misbaah Mansuri Mar 27, 2020 8:29 AM
Blood takes centre stage in Nobel Hygiene's sanitary pad commercial with Radhika Apte The latest ad for RIO-Heavy Duty Pads delivers a powerful message about women suffering from heavy menstrual flow e4m Desk Mar 7, 2020 9:07 AM