This unique solution precedes the need for cookie syncing that enables targeting, retargeting, behavioral attribution and other critical benefits to advertisers and publishers
Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness
The platform had recently announced that it is experimenting with new ad formats in collaboration with the automobile sector
Tata Motors aims to leverage the IPL platform to drive engagement for the recently-launched SUV
Vivek Srivatsa, Head- Marketing, Passenger Vehicles Business Unit, Tata Motors, discussed the marketing strategy for all-new SUV Safari and the impact expected from its launch
Speaking on the launch of the new Safari, Guenter Butschek, MD and CEO, Tata Motors, said that the new flagship is connecting the aspirations of the discerning and evolved SUV customers
After nearly four years at MediaOne TV, sources say Mathew is moving to a digital news portal