The new identity is to better represent the fearlessness, dynamism, and thought-leadership of the channels in the industry and also to demonstrate the brand’s connection to the nation and its people
Saffron Brand Consultants co-founder & CEO Jacob Benbunan, and creative director Matt Atchison share the executive and creative insights behind redesigning ABP network's brand logo
In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift in viewer's preferences, journalism and news in times of the global health crisis and more
The network is looking at an overall change in brand identity with a host of new programming scheduled for all its channels