The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer

Sohini Ganguly Jul 15, 2024 9:10 AM

With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent

Sohini Ganguly Apr 3, 2024 8:57 AM

A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results

Sohini Ganguly Feb 3, 2024 8:29 AM

The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year

Kanchan Srivastava Dec 5, 2022 8:44 AM