Additionally, there's a trend towards multitasking; employees are increasingly being asked to handle diverse roles rather than being confined to a single job profile, say experts
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how social media influencers are central to the new advertising landscape
Advertiser interest diminished due to the timing of the series—between IPL and T20 World Cup, and right before the beginning of the festive season, say experts
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of display options for different timespans