‘Material related party transactions’ between the company (HMVL) and HT Digital Streams Limited has also been approved

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Content is undoubtedly the king but while there is UGC that generates a lot of interest among users, there are also marketing tools that help in accelerating the reach of these campaigns

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Short format, native content and the ability to influence and co-create are the pillars of new-age audience engagement, according to Singh, VP Monetisation (India), TikTok Ads

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