Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Guest Column: Sanjeev Jasani, COO, Cheil India, writes that the AI Paradox is the conundrum of automation making life easier while simultaneously threatening to render us obsolete
Prior to EC, Bopche has worked with Prime Focus Group, Times of India Group (Print), and Times Internet
Marketing professionals are now using social media to amplify their stories of being exploited during Covid times by the industry's toxic work culture
Jasani will take over from Atika Malik who will reprise her role as Cheil's Chief Strategy Officer