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AI and ROI for marketers?blur=25

Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector

Shantanu David Sep 2, 2024 9:28 AM

Sanjeev Jasani Cheil India?blur=25

Guest Column: Sanjeev Jasani, COO, Cheil India, writes that the AI Paradox is the conundrum of automation making life easier while simultaneously threatening to render us obsolete

Sanjeev Jasani Jan 2, 2024 8:41 AM

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Prior to EC, Bopche has worked with Prime Focus Group, Times of India Group (Print), and Times Internet

exchange4media Staff May 13, 2022 12:13 PM

cheil?blur=25

Marketing professionals are now using social media to amplify their stories of being exploited during Covid times by the industry's toxic work culture

Mansi Sharma Apr 30, 2021 8:06 AM

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Jasani will take over from Atika Malik who will reprise her role as Cheil's Chief Strategy Officer

exchange4media Staff Jan 7, 2020 12:26 PM