dentsu's Sapna Arora steps down
Sapna Arora was Chief of Client & Solutions at dentsu
sapna-arora
Sapna Arora named Chief Client Officer of Dentsu India
She will report to Rob Gilby, CEO of APAC
'54% of sellers look for value and convenience when choosing a platform'
Sapna Arora, CMO, PRO and Regional Brand Head, OLX India, spoke about OLX’s recent TVC campaign ‘Price nahin, surprise milega’ that focuses on the proposition of ‘best price’
Standing for great journalism: 20 years of Aaj Tak 'Sabse Tez'
Here’s what marketers and agency heads have to say about Aaj Tak’s new campaign
How the IPL broadcast breathed new life into India’s pandemic-struck economy
With brands cashing in on the record-breaking TV viewership during last year’s IPL, the tournament’s broadcast proved to be a turning point for the Indian M&E sector post the COVID setback
Vodafone-Idea: How a court verdict boosted marketing spends
With the AGR reprieve in hand, the brand is all set to make the most of IPL’s reach that marketers say will help reposition itself
Nuances of brand communication during a crisis: Sapna Arora, OLX
Guest Column: Sapna Arora, CMO of OLX India, says brands should weigh every piece of communication they undertake & evaluate its necessity during times of crisis
DAN e4m Conference: ‘Creativity & performance marketing need to go hand in hand’
The DAN e4m Digital Advertising Conference saw industry experts share insights during the Mad Men versus Math Men panel discussion