The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number of assets that go up on digital platforms
In a meeting held in Delhi on Tuesday, MIB officials are believed to have said that the ministry will cooperate as much as possible but the mandate shall not change
Guest Column: Manas Mishra, Co-founder & MD, Mediant Communications, writes that the SC order is a major step towards creating accountability in marketing & advertising of consumer products, services