A panel of experts at the e4m Do Good Summit 2024 exchanged views about aligning business goals with social purposes and the challenges that lie therein
Momentum Conference 2024 will offer marketers and marketing enthusiasts to learn about the new rules of the game and also peek into marketing’s future facets
Neeta Linz, General Manager- Brand Marketing, LG Electronics India, shares insights about the brand's campaign, shifting brand perception, connecting with consumers and more
Amul has introduced its 15th Ice Lounge in Connaught Place, Delhi, showcasing international flavours and a luxurious ambience as part of its ambitious national expansion strategy
At the Pitch CMO Summit, Neha Anand, VP - Global Brand & Communications, Mahindra Automotive engaged in a conversation with LV Navaneeth, CEO, The Hindu Group, on future-proof marketing strategies
Experts say while unskippable ads may temporarily frustrate users, they ultimately contribute to a more effective advertising ecosystem where brands can maximize their reach and impact
The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number of assets that go up on digital platforms
Industry observers share that political parties gearing up for the state polls and the upcoming Budget are likely to bring in more ad money for the media houses
For this year’s festival of creativity, White Rivers Media has submitted campaigns executed for Astral Foundation, Amazon miniTV's show 'Hip Hop India' and Pulse Candy
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits