'The mindset change we drove is the ROI for ShareTheLoad' Sharat Verma, CMO of Procter & Gamble, and Josy Paul, Chairman, BBDO India, shared insights on the launch of their latest “Share The Load” campaign, the inspiration behind it and more Kanchan Srivastava Apr 20, 2023 8:34 AM
P&G India to make brand advtg more accessible for those with sight & hearing impairments P&G will partner with leading marketing and communication colleges for the initiative e4m Desk May 10, 2022 5:48 PM
Ariel launches 4th instalment of 'Share the Load' campaign Conceptualised by BBDO, the film highlights how women get less sleep than their husbands due to the unequal distribution of household chores e4m Desk Mar 16, 2020 8:55 AM