sharat-verma

'The mindset change we drove is the ROI for ShareTheLoad'

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Sharat Verma, CMO of Procter & Gamble, and Josy Paul, Chairman, BBDO India, shared insights on the launch of their latest “Share The Load” campaign, the inspiration behind it and more

Kanchan Srivastava Apr 20, 2023 8:34 AM

P&G India to make brand advtg more accessible for those with sight & hearing impairments

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P&G will partner with leading marketing and communication colleges for the initiative

exchange4media Staff May 10, 2022 5:48 PM

Ariel launches 4th instalment of 'Share the Load' campaign

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Conceptualised by BBDO, the film highlights how women get less sleep than their husbands due to the unequal distribution of household chores

exchange4media Staff Mar 16, 2020 8:55 AM