'If marketers fixate on data, they lose focus of the big picture'
Panellists at the e4m Screenage Conference delved into the topic 'Mobile Marketing Metrics that Matter'
shekhar-bannerjee
M&E industry stays crisis-ready to keep brands afloat in the pandemic
Maintaining visibility, staying agile and sticking to the basics can help the industry tide over the impact of the second lockdown, say experts
Reality Check: Why advertisers are tuned in to non-fiction properties on TV
IPL had 18 sponsors in its kitty even before the launch of the current season, KBC roped in 10 sponsors even before the start, and Big Boss already has four sponsors so far