Experts say though the platform gives an exceptional reach to broadcasters, it is quite an expensive ride for newer channels because of the high bidding prices and the subsequent content cost
Kranti Gada, Chief Operating Officer, Shemaroo Entertainment Ltd., said that the channel has been refreshing its programming lineup with the launch of an original show 'Jurm aur Jazbaat'
Shemaroo Entertainment CEO Hiren Gada said that the company has also started monetising the two channels, Shemaroo TV & Shemaroo MarathiBana, as part of various initiatives
The COO of Shemaroo Entertainment on the launch of ShemarooMe Box Office, the big four broadcasters coming back on FTA space & the partnership with Jio TV
Shemaroo also announced key appointments & restructuring to focus on the broadcast business
The service was officially launched on 1st May 2020 at 6:00 AM and the viewers can enjoy the live on Facebook
At the launch, Shemaroo Entertainment CEO Hiren Gada said they were missing out on B2C connect and advertising revenue