The first of these campaigns, targeting working professionals looking to upskill for better career opportunities, is scheduled to be aired on digital platforms and on TV this month
Channel Science helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-suitable and performance-optimized
Gauri Sagar Kohli, Director-Luxury, PR Pundit, speaks on being part of the Women Achievers Awards 2020, role of women in restructuring the industry and more
On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements
Education technology, pharma, disinfectant brands, BFSI, delivery facilitators and contact-less dining services are some of the sectors expected to be the newcomers of IPL advertising
In today's edition of e4m Creative Zone, we speak to Ranjit Raina, CEO, Geometry Encompass on working on a virtual engagement for the first time, fostering creativity remotely and more
At yesterday’s e4m webinar 'Technology: Shaping the Future of the Media Industry', Nandini Dias, CEO, Lodestar UM highlighted the growing significance of technology in a changing media landscape
The COO of Shemaroo Entertainment on the launch of ShemarooMe Box Office, the big four broadcasters coming back on FTA space & the partnership with Jio TV