Poonam Pandey shockvertising: Now Schbang Founder Harshil Karia apologizes
Harshil Karia says the incident is a learning experience for them and they will never repeat the mistake
shockvertising
How far is too far in Shockvertising?
Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line between shocking and surprising in ethical marketing