short-video-platform

Recap: The Week That Was

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We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 8, 2022 7:13 AM

Small is the new big: Short-video platforms expected to make Rs 600-800 cr ad rev in 2 yrs

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In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts

Javed Farooqui Oct 6, 2022 8:19 AM

'Roposo has created an entirely new category of creator-led live entertainment commerce'

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Mansi Jain, GM and Vice President, Roposo and Commerce for Glance, shared the platform's strategy to build a creator-led live commerce business, which included the Shop 101 acquisition

Javed Farooqui Nov 26, 2021 8:37 AM