Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
short-video-platform
Small is the new big: Short-video platforms expected to make Rs 600-800 cr ad rev in 2 yrs
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
'Roposo has created an entirely new category of creator-led live entertainment commerce'
Mansi Jain, GM and Vice President, Roposo and Commerce for Glance, shared the platform's strategy to build a creator-led live commerce business, which included the Shop 101 acquisition