The week that went by was an eventful one, with many key events from the world of marketing, advertising, digital, and broadcasting. We bring to you the roundup of all the news that made headlines the past week.
'Like Indian Administrative Services, ad industry needs Media Administrative Services'
Small is the new big: Short-video platforms expected to make Rs 600-800 cr ad rev in 2 yrs
30 years of Zee: How the Indian M&E industry has evolved since 1992
Zee Media's BARC pull-out evokes mixed response
