FIFA U-17 Women’s World Cup: 5 national sponsors come on board Hero MotoCorp, PowerGrid, NTCP, Odisha Tourism and United Phosphorus have extended their support to the tournament Kanchan Srivastava Oct 8, 2022 6:50 PM
Croma's Dussehra commercial for the southern market highlights togetherness and love The one-minute commercial has been conceptualised and executed by SoCheers e4m Desk Oct 8, 2022 6:00 PM
Swiggy launches ‘Saddi city chakh lo’ campaign with Punjabi singer & actor Ammy Virk The campaign by Ogilvy is aimed at connecting with audiences in North India e4m Desk Oct 8, 2022 4:00 PM
TV rating system needs improvement: Aroon Purie Speaking at the Subhas Ghosal Memorial Lecture, the Chairman and Editor-in-Chief of India Today Group expressed his concerns about the BARC rating mechanism e4m Desk Oct 8, 2022 1:03 PM
McDonald's captures festive moments with family in new ad campaign The slice-of-life film created by DDB Mudra has been shot in Hindi, Tamil, Telugu and Kannada e4m Desk Oct 8, 2022 11:00 AM
Unfair revenue sharing: CCI orders fresh investigation against Google The latest order comes on the basis of a complaint filed by the News Broadcasters & Digital Association e4m Desk Oct 8, 2022 10:00 AM
Tata Consumer Products’ Sagar Boke joins Vectura-Fertin Pharma as Country Head Boke recently moved out of Tata Consumer Products where he was heading Customer & Shopper Marketing - Food and Beverages e4m Desk Oct 8, 2022 8:42 AM
Sourav Ganguly bats for Lloyd in new campaign Lloyd's campaign for Bengal is being extensively covered in print, digital and BTL e4m Desk Oct 8, 2022 7:58 AM
Cadbury Celebrations launches #ShopsForShopless campaign for Diwali The campaign will support hawkers in setting up shops by scanning a QR code e4m Desk Oct 8, 2022 7:47 AM
Ranbir & Alia pick ‘solid’ foundation for new home in Rungta Mines' TVC The campaign with the actor-couple is part of the brand's 360-degree branding initiative e4m Desk Oct 8, 2022 7:39 AM
Coca-Cola says ‘Milke hi Manegi Diwali’ in festive campaign The campaign encourages people to celebrate Diwali in person by meeting with their family and friends e4m Desk Oct 8, 2022 7:33 AM
Star Sports hopes to end the wait for World Cup in new ad with Virat Kohli The network has unveiled its campaign ‘Bahut Hua Intezaar’ in anticipation of the ICC Men's T20 World Cup 2022 e4m Desk Oct 8, 2022 7:18 AM
Recap: The Week That Was We bring you a roundup of the news that made headlines this past week e4m Desk Oct 8, 2022 7:13 AM