With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts

Shantanu David Jan 8, 2024 8:36 AM

Experts spoke on 'Built Thriving Communities Through Digital & Creative Media', at the e4m iDAC 2023

exchange4media Staff Jul 24, 2023 11:37 AM

This week, the brand launched 3 TVCs, all conceptualized and produced in-house by White Rivers Media

exchange4media Staff Aug 21, 2021 1:33 PM

The account will be handled out of the agency’s head office in Mumbai

exchange4media Staff Feb 17, 2020 12:04 PM

In the backdrop of the economic slowdown, advertising industry leaders share their expectations from the Union Budget to be presented this week by Finance Minister Nirmala Sitharaman

exchange4media Staff Jan 30, 2020 7:43 AM

The agency will curate social, creative and digital strategies for Movies Now, MN+, MNX and Romedy Now

exchange4media Staff Jan 22, 2020 11:42 AM

‘How digital changed in 365 ways, in 365 days’ showcases national & international trends of the digital world across 2019

exchange4media Staff Jan 2, 2020 5:33 PM