Kriti Sanon pays tribute to her roots in BIBA film
Kriti Sanon, who has been announced as BIBA's brand ambassador, stars in the ad conceptualised and executed by Enormous Brands
siddharath-bindra
BIBA’s digital campaign #EqualWorldStartsWithYou crosses 2 million views in 3 days
BIBA and its creative agency Brandmovers India created a series of 10-second videos to drive home a powerful message about gender equality