'If marketers fixate on data, they lose focus of the big picture'
Panellists at the e4m Screenage Conference delved into the topic 'Mobile Marketing Metrics that Matter'
siddhartha-butalia
AirAsia India launches campaign asking flyers to #JoinTheFamily
The campaign has been conceptualized by Wunderman Thompson
e4m IMA: ‘Brand purpose essential for getting & retaining business’
At the e4m Indian Marketing Awards, a panel of CMOs discussed ‘Marketing with a Purpose’
'It's critical that we relook at fundamental business models to survive in the future'
At the e4m Digital 40 under 40 Summit, Siddhartha Butalia, Chief Marketing Officer, Air Asia India, shared his thoughts on delivering economic value through data, digitisation and personalization
e4m Webinar: ‘Digital solutions & tech innovations to be key for OOH now’
On the panel - Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh and Vinkoo Chakraborty; moderator - Naziya Alvi Rahman
Wunderman Thompson South Asia bags creative mandate for AirAsia
The agency will be supporting the airline’s brand strategy and shaping the communications narrative in India