TikTok unveils updated guidelines for its users
According to TikTok, these changes offer clarity around how unsafe content, not permitted on the platform, is defined
Date-wise News
Sony BBC Earth partners with cultural festival ‘Mood Indigo’
Sony BBC Earth joined hands to manage 4,500kg of waste to make Mood-I India’s first zero waste college festival
Enterr10 Media's Joy Chakraborthy steps down as CEO
Chakraborthy had been associated with the company since March 2019
Zee Punjabi to premiere Reliance Big Synergy’s 2 fiction series
Heer Ranjha and Kamli Ishq Di will be showcased on the soon-to-be-launched channel on January 13
RSH Global unveils ‘Skin of Courage’ campaign in association with ‘Chhappaak’
Apart from the co-branded TVC, a special screening of the movie will be held for over 200 acid attack survivors
Wunderman Thompson South Asia bags creative mandate for AirAsia
The agency will be supporting the airline’s brand strategy and shaping the communications narrative in India
Ogilvy & Bajaj come together to celebrate 18 years of Pulsar
As Bajaj Pulsar turns 18, the agency conceptualised a coming-of-age ad campaign with four films
Times OOH showcases Raymond’s ‘Complete Man’ at Indore Int’l Airport
The man mannequin has been installed at Indore International Airport over the baggage belt
RummyCircle.com onboards South actor Kichcha Sudeep as Brand Ambassador
The brand has unveiled its new marketing campaign #SuperEntertainment to expand its brand connect to the southern states
Helo ropes in Shraddha Kapoor for fourth edition of its #HeloSuperstar campaign
The campaign invites users to participate and showcase their creative streak across eight different categories
Programmatic is automated but not everything automated is programmatic: Gulab Patil, Lemma
Patil, the founder of Lemma technologies, explains how programmatic can usher in ease, transparency and automation in digital out-of-home
The Q India appoints Ishita Dasguptaa & Sandeep Kalu as Associate Vice Presidents
Dasguptaa and Kalu will report to Krishna Menon, Chief Revenue Officer for The Q India, and will be responsible for increasing ad sales across television, digital and mobile distribution platforms
SonyLIV appoints Manish Aggarwal as Head - Growth & Monetization, Digital Business
Prior to this, Aggarwal worked with Zee Entertainment Enterprises as Principal Cluster Head - Advertising Sales
Zee Telugu launches new fiction shows at Sankranti Sambaralu in Machilipatnam
Anchored by Pradeep Machiraju and Shyamala, Sankranti Sambaralu brought Zee Telugu Kutumbam under one roof, over the occasion of Makar Sankranti
Grey Group’s Anusha Shetty elevated as Chairperson & Group CEO
Chief Creative Officer Sandipan Bhattacharyya has been given the additional role of Managing Director
'We want to redefine how hyperlocal targeting is used to connect with audiences'
Rishabh Mehta, Founder & CEO, Locad, shared with us how the organisation is building innovative products and IoT solutions for location-based advertising and the OOH media industry
Our vision is to serve consistently and creatively: Vijay Subramaniam, Amazon Prime Video
With 10 to 12 original series in the offing, Amazon Prime Video has a big year ahead, says Subramanian, the Director and Head of Content
Will Deepika’s TikTok debut further boost the platform's draw for Bollywood releases?
Deepika Padukone’s debut on TikTok days before the release of her latest film 'Chhapaak' underlines the platform's growing popularity for movie promotion
2020 to be tipping point for digital video: Karan Bedi, MX Player
Guest Column: Karan Bedi, MX Player, CEO, writes on the trends expected in content, digital video becoming mainstream and more
From smart mirrors to one-day delivery, top retail trends that will rule in 2020
Experts share their predictions for the year and why change is the only constant in the retail industry
Aiming for 50% growth in digital over next two years: Avinash Pandey
In an interaction with exchange4media, Avinash Pandey, CEO, ABP News Network, says in 2020 digital and regional offerings will be the key growth drivers