sirona

Brands whip out period pain simulators, bust menses myths on World Menstrual Hygiene Day

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Campaigns by brands like Pee Safe, Sirona and Paree this year focus on dispelling myths, fostering empathy and creating the right workplace conditions for women in light of their menstrual health

e4m Staff May 28, 2024 8:58 AM

Interesting times to start a D2C brand: Deep Bajaj, Sirona Hygiene

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In our new series e4m D2C Revolution, we will shine the spotlight on D2C brands, diving deep into their journeys, marketing strategies, localisation & expansion plans. Today we feature Sirona Hygiene

Sohini Ganguly Aug 22, 2023 8:18 AM

Sirona raises the issue of menstrual waste on World Environment Day

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The femtech brand has flagged off the #ReuseKaroSaveKaro campaign

exchange4media Staff Jun 4, 2023 4:00 PM

Sirona launches #StainButNoPain Campaign

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Sirona has tied up with nearly 100 influencers and YouTubers including Karishma Mehta, Payal Banerjee, Sameera Sherief, Naveena and Janani Ashok Kumar, to spread the word among consumers

exchange4media Staff Oct 25, 2021 4:58 PM