At the e4m GroupM Programmatic Summit, industry experts came together to discuss the different nuances of social commerce and how it is evolving with time
Social commerce market is estimated at $2 billion and is expected to grow at a CAGR of 50-60% in the next 5 years, say insiders
Bimal Rebba, Co-founder & COO, Trell, shared interesting insights about the social commerce platform at the virtual unveiling of the dentsu-e4m Digital Advertising Report on Tuesday
Agrawal, Trell Co-Founder and CEO, talks about the platform's journey since inception and the strategic decision to pivot from video sharing to social commerce
The platform will allow users to have an uninterrupted video shopping experience with influencers, showcasing the latest fashion trends, gadgets, beauty tips, etc.