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Influencer & brand are in charge of the decision: ASCI's Manisha Kapoor on new guidelines

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ASCI Secretary-General Manisha Kapoor addresses all the FAQs of the Influencer Guidelines and the process behind the formulation of the rules

Mansi Sharma May 31, 2021 9:00 AM

PR industry's take on ASCI's new draft guidelines for influencers

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Industry observers opine that the draft guidelines will create a balance between the three stakeholders - the brand, the influencer, and the influencer’s audience

Nafisa Shaheen Feb 25, 2021 9:13 AM

Why more and more brands are leveraging Twitter’s Amplify Sponsorships programme

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With leading premium partners across sports, news and entertainment, Amplify Sponsorships on Twitter is becoming the preferred choice for brands to reach massive audiences and sponsor great content

exchange4media Staff Feb 24, 2021 9:06 AM