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Why are ad agencies veering towards branded OTT content?

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Industry observers say ad agencies are tapping content on video platforms for creating relevant communication and for helping brands connect with consumers

Kanchan Srivastava May 31, 2022 8:35 AM

Netflix ends year with 222 million subscribers

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Subscription growth slows down, with the streamer attributing it to “added competition” from other companies with streaming services

exchange4media Staff Jan 21, 2022 8:54 AM