As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to other traditional media
As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the uptick continues till the end of the year
With impressions staying steady on the growth curve, channels now have the confidence to quote premium rates for inventory, say industry observers
The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say