As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to other traditional media

Tasmayee Laha Roy Dec 3, 2020 8:43 AM

As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the uptick continues till the end of the year

Tasmayee Laha Roy Nov 18, 2020 8:13 AM

With impressions staying steady on the growth curve, channels now have the confidence to quote premium rates for inventory, say industry observers

Tasmayee Laha Roy Sep 11, 2020 8:47 AM

The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say

Tasmayee Laha Roy Sep 3, 2020 8:33 AM