Date-wise News

Santosh Nair, Vinay Sarawagi, Avinash Dutt and Dayashankar Mishra elevated as Executive Editors

e4m Desk Nov 18, 2020 8:29 PM

This collaboration will help to build advertiser confidence in the value of in-game media by using the technologies they trust

e4m Desk Nov 18, 2020 7:51 PM

The BJP National Spokesperson was in conversation with Kailashnath Adhikari, MD, Governance Now as part of Visionary Talk series.

e4m Desk Nov 18, 2020 7:28 PM

Natarajan will also be supporting brand awareness for Sotheby’s International Realty’s ‘Keystone’ program, in India

e4m Desk Nov 18, 2020 6:35 PM

The initiative aims to empower parents, students and teachers overcome e-learning challenges

e4m Desk Nov 18, 2020 6:20 PM

The mandate involves providing end-to-end solutions from creating a brand identity to sustained conversations in mass media

e4m Desk Nov 18, 2020 6:09 PM

Sahay’s prior role was as Senior Vice President & Global Business Leader, Consumer Lamps in Philips Lighting

e4m Desk Nov 18, 2020 5:57 PM

The campaign will be promoted across print, radio and digital platforms

e4m Desk Nov 18, 2020 5:56 PM

The brand teamed up with Aishwarya Gajanan Ghare, Marishaa Shah and Priyanka Chinchorkar for the Out of Home activity in Mumbai

e4m Desk Nov 18, 2020 3:32 PM

The campaign features Rajkummar Rao and Patralekha on a song composed by Shankar Mahadevan

e4m Desk Nov 18, 2020 2:31 PM

Srividya Gopani, Director, Brand & Consumer Marketing, Asia Pacific & China, LinkedIn, talks about the company's new campaign and initiatives to help users find suitable jobs

Anjana Naskar Nov 18, 2020 2:30 PM

As per a new Global Consumer Study by Wakefield Research conducted in four countries for Dolby, Indian consumers are now prioritizing better experiences possibly driven by long hours spent at home

e4m Desk Nov 18, 2020 12:56 PM

The campaign will be a weekly episodic show featuring child prodigies from academics, performing arts, tech and sports

e4m Desk Nov 18, 2020 12:35 PM

Amit Goenka as the President - Digital Businesses & Platforms will continue to lead ZEE5, along with other digital platforms, said the company

e4m Desk Nov 18, 2020 11:18 AM

These audio ads are characterized by creatives where the audio soundtrack will deliver the brand message

e4m Desk Nov 18, 2020 10:59 AM

Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual mobility and lockdown lessons

Simran Sabherwal Nov 18, 2020 10:46 AM

As per a report by Digital TV Research, while Disney+ will add 112 mn subs by 2025, Netflix will hike its count by 73 mn. Amazon Prime Video to have estimated 167 mn subs in 5 yrs

e4m Desk Nov 18, 2020 9:48 AM

The spike has been the highest in Aug-Oct when compared to the same period in 2019

e4m Desk Nov 18, 2020 9:35 AM

Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’

Nafisa Shaheen Nov 18, 2020 9:33 AM

On the latest edition of e4m Upfront 2020, News 18 Network showed how brands can benefit from their multitude of platforms to execute impactful campaigns

e4m Desk Nov 18, 2020 9:18 AM

We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice President, Sales and Operations, Google India

Nawal Ahuja & Naziya Alvi Rahman Nov 18, 2020 9:15 AM

Aqilliz CEO Gowthaman Ragothaman and Zirca Digital Solutions CEO & Director Neena Dasgupta share more on the recently forged partnership and their plans for the Indian market

Javed Farooqui Nov 18, 2020 9:13 AM

As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter

Noel Dsouza Nov 18, 2020 8:31 AM

The mandate was awarded after a multi-agency virtual pitch in September

Neeta Nair Nov 18, 2020 8:19 AM

As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the uptick continues till the end of the year

Tasmayee Laha Roy Nov 18, 2020 8:13 AM