surbhi-arora

Ads and the art of punching down

Comparative ads?blur=25

Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts

Sandhya Raghavan Apr 24, 2024 8:37 AM

There's creative chaos & we can leverage it as creative people: Surbhi Arora, WATConsult

Creative Zone with Surbhi Arora, Regional Head – Creative Strategy, WATConsult?blur=25

In today’s edition of Creative Zone, we speak to Surbhi Arora, Regional Head – Creative Strategy, WATConsult on trying to find a sense of creative direction, adapting to the new consumer and more

Misbaah Mansuri Aug 27, 2020 8:31 AM