Ads and the art of punching down
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
surbhi-arora
There's creative chaos & we can leverage it as creative people: Surbhi Arora, WATConsult
In today’s edition of Creative Zone, we speak to Surbhi Arora, Regional Head – Creative Strategy, WATConsult on trying to find a sense of creative direction, adapting to the new consumer and more