Authors
A writer at heart, a copy editor at work and a pet mom for life. Love short headlines, smart puns and well-written sentences.
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
Sandhya Raghavan Apr 24, 2024 8:37 AM
It's perhaps not wrong to cater to the needs of India's formidable vegetarian consumer base; however, it's equally important to acknowledge the human repercussions in any business move, say experts
Tanzila Shaikh & Sandhya Raghavan Mar 21, 2024 9:25 AM
We're in the midst of a Bobby Deol renaissance. On his 55th birthday, we asked experts whether his rising popularity could add some brands to his portfolio this year
Sandhya Raghavan Jan 27, 2024 8:43 AM
Despite industry watchers bemoaning the so-called demise of JWT and VMLY&R, WPP seemingly has a game plan rooted in growth and efficiency
Sandhya Raghavan Oct 20, 2023 3:42 PM
Friends and colleagues remember the myth, the legend and the man that was PG in this hard-bound book released on his birth anniversary last year
Sandhya Raghavan Jul 10, 2023 8:08 AM
Experts weigh in on the optics of sportspersons endorsing addictive substances
Sandhya Raghavan May 5, 2023 4:44 PM
Our two cents on the latest spot by the health food brand for the IPL season
Sandhya Raghavan Apr 25, 2023 3:24 PM
What experts thought about JioMart's 'Shopping Aisa, India Jaisa' campaign that spotlights the human side of transactions in India
Sandhya Raghavan & Tanzila Shaikh Apr 14, 2023 4:27 PM
Experts give their reviews for the recent two-film campaign by Swiggy for 'Match Day Mania'
Sandhya Raghavan Apr 13, 2023 2:14 PM
When MIRC Electronics wanted a piece of the customers' mindshare in the 80s, it decided to take a fiendishly good route to achieve it
Sandhya Raghavan Jan 12, 2023 8:45 AM
On World AIDS Day, we revisit PSI's iconic Balbir Pasha campaign and its impact on the country's AIDS statistics
Sandhya Raghavan Dec 1, 2022 9:30 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 24, 2022 8:38 AM
A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years
Sandhya Raghavan Nov 18, 2022 9:08 AM
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 17, 2022 8:42 AM
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
Sandhya Raghavan Nov 14, 2022 7:41 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 10, 2022 8:46 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities
Sandhya Raghavan Nov 3, 2022 8:23 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities
Sandhya Raghavan Oct 27, 2022 9:04 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Sandhya Raghavan Oct 20, 2022 8:59 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Sandhya Raghavan Oct 13, 2022 8:42 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Sandhya Raghavan Sep 29, 2022 8:50 AM
