Sandhya Raghavan
Senior Copy Editor
sandhya.raghavan@exchange4media.com
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Authors
A writer at heart, a copy editor at work and a pet mom for life. Love short headlines, smart puns and well-written sentences.
Ads and the art of punching down
Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts
Why did Zomato’s ‘green fleet’ get red-flagged?
It's perhaps not wrong to cater to the needs of India's formidable vegetarian consumer base; however, it's equally important to acknowledge the human repercussions in any business move, say experts
Can birthday boy Bobby Deol lord over brands this year?
We're in the midst of a Bobby Deol renaissance. On his 55th birthday, we asked experts whether his rising popularity could add some brands to his portfolio this year
VML: Merged as one, but twice as good?
Despite industry watchers bemoaning the so-called demise of JWT and VMLY&R, WPP seemingly has a game plan rooted in growth and efficiency
The man who could make coincidences happen: Pradeep Guha: The Legend I Know review
Friends and colleagues remember the myth, the legend and the man that was PG in this hard-bound book released on his birth anniversary last year
Sport stars in Kamla Pasand ad: More than a matter of bad taste
Experts weigh in on the optics of sportspersons endorsing addictive substances
Not nuts about Happilo's 'healthy snacking' ad, say experts
Our two cents on the latest spot by the health food brand for the IPL season
At the heart of the business: How did JioMart's IPL campaign fare?
What experts thought about JioMart's 'Shopping Aisa, India Jaisa' campaign that spotlights the human side of transactions in India
What's the verdict in Swiggy's courtroom ads for IPL?
Experts give their reviews for the recent two-film campaign by Swiggy for 'Match Day Mania'
Throwback Thursday: Onida's deal with the devil
When MIRC Electronics wanted a piece of the customers' mindshare in the 80s, it decided to take a fiendishly good route to achieve it
Vim Black ad: The joke we didn’t get
Industry watchers dissect the controversial mock ad by Vim
Throwback Thursday: How Balbir Pasha got India to talk about AIDS
On World AIDS Day, we revisit PSI's iconic Balbir Pasha campaign and its impact on the country's AIDS statistics
Throwback Thursday: Messi and Suárez turn bitter rivals in this Gatorade ad
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
International Men's Day: The changing shades of masculinity in ads
A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years
Throwback Thursday: When ICICI Prudential celebrated 'Ache Bande'
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
Children's Day: Iconic ads headlined by kids
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
Throwback Thursday: Reminiscing Deepikaji's 'parkhi nazar' and Nirma Super
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
Throwback Thursday: When Pan Parag addressed a social evil
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities
Throwback Thursday: Bombay Dyeing's spy thriller of an ad from the 80s
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities
Throwback Thursday: The ad that made Moti synonymous to Diwali
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Throwback Thursday: When Aishwarya Rai and AR Rahman came together for a Titan Diwali ad
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Throwback Thursday: How Asian Paints' 1992 ad celebrated a poignant homecoming for Diwali
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years