The campaign will go live in the current IPL season and will be supported by a 360-degree integrated communication strategy
Prior to joining ZEEL, Bakshi was the CEO of Reliance Entertainment's Big Synergy
Reliance Big Synergy has entertained millions of Indians through the high rated and breakthrough non-fiction shows including KBC, Dus Ka Dum, India’s Got Talent, Jhalak Dikhhla Jaa and many more.
The RDN project was carried out by Sharma Srishti Synergy which has won exclusive rights on this project from Bengaluru Division of South Western Railway for 10 years
Heer Ranjha and Kamli Ishq Di will be showcased on the soon-to-be-launched channel on January 13