The Marcom Avenue wins PR mandate of Ambience Group
The Marcom Avenue will be responsible for PR strategy, planning, media reach, execution and implementation of all PR activity
Date-wise News
Affle to acquire European mobile programmatic & proximity marketing company, Mediasmart
The acquisition will strengthen Affle’s CPCU based platform and business model for omnichannel advertisers and enables Affle to expand into newer markets
Cricket.com partners with Eyetalk Media Ventures to roll out Programmatic DOOH campaign
Starting from January 24 with the India vs New Zealand T20 series, the campaign is spread out across both Eyetalk’s integrated DOOH networks – BizTalk and TagTalk
TOI celebrates readers through 'The Times of a Better India' campaign
Though the new campaign, Times of India showcases all the initiatives that brought about a transformative change in the society
Brooke Bond Red Label's new TVC aims to break stereotype of transgendered people
The TVC will be featured and distributed across broadcast and online platforms
How crucial is corporate communication in PSUs?
Experts feel that brand visibility is indispensable in government bodies too
BrandStreet conceptualises MTR's campaign for fruit-flavoured chews Laban
The experiential campaign for Laban Stretchy Man from Norwegian brand Orkla aims to create better brand awareness
NoBroker.com launches new TVC aimed at bringing more buyers to the platform
Conceptualised and created by BlueBot films, the cross-media ad campaign has been launched in Bangalore, Pune, Mumbai, Chennai, Hyderabad and Delhi-NCR
Birthday boy Tiger Shroff is betting big on brands
From Pepsi to Macho innerwear, Samsung and Garnier Men, the actor has a kitty full of brands
Pitch CMO Summit: Product is now more important than the brand: Aman Gupta, boAt Lifestyle
Aman Gupta, Co-founder, boAt Lifestyle, spoke about how the brand has catered to the millennials by being digital first
Railway Display Network launched at KSR Bengaluru City Railway Station
The RDN project was carried out by Sharma Srishti Synergy which has won exclusive rights on this project from Bengaluru Division of South Western Railway for 10 years
Facebook rolls out campaign for Holi ‘More Together’
The Taproot Dentsu campaign makes India the first country in Asia Pacific where such a campaign has been launched
Shahar Banaras: Won't allow hooliganism in educational campuses: Ramesh Pokhriyal
Union Ministers Ramesh Pokhriyal 'Nishank' and Prahlad Singh Patel spoke at Shahar Banaras organised by News Nation Network
Update Geotarget ropes in Pitchfork Partners as strategic communication consultants
Pitchfork Partners will spearhead visibility and awareness for Update Geotarget
Seven lessons in entrepreneurship
Guest Column: Arnab Mitra, Managing Director, LIQVD ASIA, shares his experiences on LIQVD ASIA completing seven years
Ayushmann Khurrana & Taapsee Pannu star in this light-hearted Sprite campaign
The campaign will be brought to life through seven TV Commercials in Hindi, Tamil and Telugu and will also be aired in Kannada, Oriya, Bengali and Marathi
Foodfood celebrates Women’s Day with cookery show hosted by Sanjeev Kapoor
The programme ‘Sehat aur Swad – Sanjeev Kapoor ke Saath’, is a one-hour programme that will also run on Doordarshan till March 7
People moving online for content since passing of TRAI order: YouGov survey
The report also says that 16% of people surveyed claimed to have unsubscribed from a DTH connection or network because of the TRAI rule
Leo Burnett Orchard bags PayNearby’s integrated communications mandate
The account will be handled by the agency’s Mumbai team
Coronavirus scare: Facebook’s annual conference F8 cancelled
This year, F8 was scheduled to be held in San Jose in May with an attendance of nearly 5,000 delegates
Gen Next of Adhikari Brothers launches web film ‘Dheet Patangey’
The film, set against the backdrop of the 1983 and 2011 Cricket World Cup Finals, has been exclusively premiered on Hotstar
Captions plans to consolidate & acquire new alternate OOH media: Haseeb Faquih
Haseeb Faquih, Partner, Captions Outdoor Advertising, talks about sectors that are spending more on OOH, and the company's growth & future plans
How Coronavirus has impacted Indo-China bilateral trade
In the first quarter of 2020, China’s economic growth is expected to slow down to 4.5%, which is the slowest since the financial crisis, reports
Colors Marathi to increase programming hours: Ravish Kumar
Ravish Kumar, Head-Regional TV Network, Viacom18, talks about the channel's growth in February, its plans to extend the prime-time slot and more
Brands are not built on advertising alone, say marketing experts
At the Pitch CMO Summit in Mumbai, marketing experts discussed how evergreen brands can continue to remain relevant
Pitch CMO Summit: To stay relevant, brands should challenge the status quo: Experts
An expert panel comprising Rohit Raj, Anupam Bokey, Saurabh Garg, Vignesh Vellore, Sai Narayan & Siddhartha Butalia discussed the definition of a 'challenger brand'
Pitch CMO Summit 2020: Marketers have power to drive behavioural change: Sukhleen Aneja
At the twelfth edition of the Summit, Reckitt Benckiser CMO and MD Aneja spoke about the importance of building brands with purpose and going beyond the sales narrative
Our role in creating culture is key to taking a stand against stereotypes: Julie Bramham
At Pitch CMO Summit - Mumbai 2020, Julie Bramham, CMO, Diageo India spoke on 'Progressive Gender Portrayal: The What, How and Why Now'
Can mood merchants bend the ad market?
According to estimates, ads targeted at readers based on predicted moods rather than their previous behaviour have improved click-through rate by 40%