Guest Column: Talha Bin Mohsin, Director & Founder, BLTN, writes on his exit from Ogilvy and co-founding the production firm Better Late Than Never Films
This campaign by Ogilvy is part of ICICI Lombard’s comprehensive strategy with an integrated mass media approach
In this film, ICICI Lombard reminds consumers not give in to temptations
The campaign has been launched in mass media with focus on digital channels and new-age platforms like OTT