tanishq-ad-controversy

How consistency has taken the centre stage in brand communications

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While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels

Nafisa Shaheen Oct 30, 2020 8:48 AM

Tanishq issue: Why make KYC mandatory for social media

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Guest Author: Abhik Santara, Director & CEO, Atom Network, writes that by introducing a stringent KYC system, social media can hold accountable abusive, nameless trolls who foment hate

Abhik Santara Oct 20, 2020 11:09 AM

Creativity should not get stifled: Raj Nayak

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Nayak was speaking to Kailashnath Adhikari, MD, Governance Now, during a live webcast of ‘Masterminds’

exchange4media Staff Oct 19, 2020 9:03 AM

Of Tanishq, Schitt’s Creek and of black & blue dresses- a vague opinion

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Guest Column: Bodhisatwa Dasgupta, Founder, The Voice Company, writes why as consumers of content, we need to stop making a big deal about the things that we may not agree with

Bodhisatwa Dasgupta Oct 17, 2020 9:35 AM