From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events

e4m Staff Jan 22, 2026 11:43 AM

Saini, VP of Marketing at Mondelez India, talks about Fuse's tie-up with the marathon, 5-Star's latest campaign and more

Neeta Nair Jan 13, 2023 12:40 PM

The marathon will be flagged off from CSMT on January 15

exchange4media Staff Jan 2, 2023 6:53 PM

The association will commence with the Tata Consultancy Services (TCS) World 10K Bengaluru 2022

exchange4media Staff Mar 23, 2022 1:51 PM

This association with Procam International will mark Bira 91’s debut into mass participation sports

exchange4media Staff Jan 7, 2020 4:08 PM