techarc

'Hybrid channel sales contribution for smartphones to reach 6% in OND’20 quarter'

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The new normal of smartphone industry has set in with hybrid channel becoming a reality. The channel will grow complimenting online & offline strategy of brands

exchange4media Staff Oct 22, 2020 8:01 PM

Average ad-fraud rate to go up to 45-55% against the present 25-35%: techARC report

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Ad-Fraud likely to increase in digitally mature as well as new entrant organisations in the aftermath of Covid-19 pandemic

exchange4media Staff Aug 18, 2020 7:03 PM