Kalra, Chief Business Officer of ZEE5, says that Tamil and Telugu together account for 40 per cent of the overall viewership
New Telugu titles being launched on the platform include Parampara, BiggBoss Live, 9 Hours, Jhansi and Shaitan
In his new role, Reddy will focus on expanding the platform's Telugu vertical across markets
The show has been directed by Dr K. Raghavendra Rao and will premiere on 22nd February at 6:30 PM, only on Zee Telugu and Zee Telugu HD
Buoyed by its success in the Telugu market, the platform is planning to venture into the Tamil market this year
Anchored by Pradeep Machiraju and Shyamala, Sankranti Sambaralu brought Zee Telugu Kutumbam under one roof, over the occasion of Makar Sankranti