In 2016, Zee and Sony signed a business purchase agreement after Zee’s Ten Sports was sold to Sony via Taj TV – a wholly-owned subsidiary of Zee in Mauritius
Rajesh Kaul, CRO, Distribution & Head – Sports Business, SPNI, said that the launch of regional sports channel TEN 4 will help boost their strategy of increasing subscription revenue
The network revised its Reference Interconnect Offer (RIO) for the channels priced at Rs 17 and Rs 19 for SD and HD feeds respectively
Rathore has earlier been associated with organisations like DSport, Ten Sports Network, Times Internet and most recently Voltas Beko