Guest Column: Varghese M Thomas – Chief Communication Officer, Greaves Cotton Limited, writes about the transformative role of AI in communication, its benefits, challenges and considerations
In 2016, Zee and Sony signed a business purchase agreement after Zee’s Ten Sports was sold to Sony via Taj TV – a wholly-owned subsidiary of Zee in Mauritius
Gill, General Manager, The Trade Desk, says much of the broadcasted content is already filtered, and being brand safe and the marquee brands want to be on the open internet
The Co-Founder and CCO at Talented speaks to us about his expectations as a jury member at Cannes Lions 2023, his take on creativity and his thoughts on inclusivity in creative campaigns
EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players