The agency will be handling the brand's social media management, creative photography, ad creative management, influencer & celebrity management
The campaign message is about breaking outdated norms by striking a chord with every person this Valentine’s Day, no matter their relationship status
In her role as the brand ambassador, Sejal Kumar will help strengthen the bond with The Beauty Co.’s existing customers as well as attract a new set of new age digital-savvy on-the-go customers
#TheItGirl campaign aims at combating beauty cyberbullying, which occurs when someone is bullied about their appearance via negative or abusive comments on social media