Bharat is optimistic, and the optimism is driven by national pride, technology and a buoyant economy, says the study
As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify shopping trends
The report finds that 50% of youth in villages consume YouTube regularly for entertainment, over and above all other platforms
‘The Bharat Lab’ is a consumer insights think tank aimed at delivering cultural and consumer insights about the people of Bharat