Mukesh Agrawal, Co-Founder of The Media Ant, spoke about how media planning landscape has evolved, what startup founders need to know before investing in advtg & tech tools the platform is deploying
Previously, Mukherjee was COO - New Business and Innovations at Hector Beverages
Mukesh Agrawal, Co-founder, The Media Ant, on the importance of branding
Agrawal, Co-founder, The Media Ant, said that the other big spenders on sports OTT platforms are FMCG, automobiles, beverages, and electronic appliances