At the Pitch CMO Summit, Nishant S Gupta, Head of Revenue, TorcAI & Madhu Sudan, Executive Director, New Business, TorcAI, spoke on the ‘many industry-firsts with VI Ads’
Vi Ads will enable marketers to engage with the operator’s over 243 million subscribers through digital media as well as traditional channels
The merger of the two ad tech platforms will lead to enhanced plug and play ad-tech digital marketing platforms for buyers and sellers across the vast global marketplace
This unique solution precedes the need for cookie syncing that enables targeting, retargeting, behavioral attribution and other critical benefits to advertisers and publishers
TorcAI’s advanced platform brings in a fresh approach to enhance ROI by combining transparency with control, says Rohit Verma, CEO of TorcAI Digital