Johar will be working closely with the brand’s in-house design, marketing, and creative teams and provide direction for their upcoming campaigns
Manish Solanki, COO & Co-founder, TheSmallBigIdea, said that they are excited to bring the cultural and regional essence of the Marathi language to their digital consumers
Considering the increasing number of people watching television, TheSmallBigIdea will increase the channels’ presence and engagement with viewers with immediate focus
Industry experts say while influencer partnerships are on the rise, brands are conscious that they cannot come across as ‘pushy’ and are trying to ensure the focus remains on sensitive messaging