tsbi

Karan Johar roped in as first-ever Chief Creative Advisor of Universal Sportsbiz

Karan Johar?blur=25

Johar will be working closely with the brand’s in-house design, marketing, and creative teams and provide direction for their upcoming campaigns

exchange4media Staff Jan 11, 2022 2:49 PM

TheSmallBigIdea’s TSBI Bharat bags social media mandate for ZEE Vajwa

ZEEVajwa-TSBI Bharat?blur=25

Manish Solanki, COO & Co-founder, TheSmallBigIdea, said that they are excited to bring the cultural and regional essence of the Marathi language to their digital consumers

exchange4media Staff Feb 5, 2021 8:54 AM

TheSmallBigIdeas’ TSBI Bharat bags social media mandate of ZEE Punjabi & ZEE Biskope

Harikrishnan Pillai?blur=25

Considering the increasing number of people watching television, TheSmallBigIdea will increase the channels’ presence and engagement with viewers with immediate focus

exchange4media Staff Apr 28, 2020 12:13 PM

Brands veering towards influencer marketing in times of COVID-19

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Industry experts say while influencer partnerships are on the rise, brands are conscious that they cannot come across as ‘pushy’ and are trying to ensure the focus remains on sensitive messaging

Shikha Paliwal Mar 19, 2020 8:36 AM