2021: BARC India's tryst with challenges continued
The TRP scam, which came to light in 2020, troubled the TV audience measurement body in 2021 as well
tv-audience-measurement
Nielsen names Robert Gilby as President for APAC
He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers
We have been doing a good job: Sunil Lulla, BARC CEO
During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning