Achlendra Katiyar joins media start-up ‘Nation Plus News'
Katiyar was recently appointed as Chairman of Vadodara Chapter of 'Public Relations Council of India' (PRCI).
Date-wise News
Disney+ Hotstar's Santosh Hegde joins Licious as VP - Marketing
Prior to Disney+ Hotstar, Hegde was with Marico for seven years in various roles
Mullen Lintas wins creative duties for Ferns N Petals
The agency will be responsible for the brand's strategy and creative output
Marketing in 2022–Are brands planning their foray into metaverse?
Guest Column: Deepti Karthik, Vice President Marketing, DaMENSCH, believes that decentralization of social media is imminent and a lot more power is expected back in the hands of the consumer
Rajiv Banerjee quits HDFC Bank as SVP & Head–Corporate Communications
Banerjee’s next move remains unknown
CRED encourages people to make financially responsible decisions through its OOH campaign
The campaign ‘Don’t drink and swipe’ went live on digital screens across Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune till January 1
Disney Star names George Cherian as Head of Corp Comm and CSR
Cherian will report to K. Madhavan, Country Manager and President, The Walt Disney Company & Star India and will join the India Leadership Team that drives Disney Star businesses in the country
CCL unveils first-ever TVC to display process of freeze-dried coffee to consumers
Through the TVC, CCL drives national awareness for its premium brand launched exclusively for India
VMY&R elevates Amandeep Singh Kochar as VP - Client Engagement, CX & Commerce
Kochar will be based in Bangkok
Yellophant Digital bags digital mandate for Beleaf Organics
The Mumbai-based agency will manage the brand's overall digital marketing strategy, media spends, SEO, ORM & website hygiene
Former Voot executive Samir Karpe joins Paris-based Scibids
Karpe will be Scibids’ India Country Manager
Edtech brands prefer TV over digital; Byju's top advertiser: TAM data
TV ad volume of edtech brands grew 2.5-fold over the past one year while digital ad volume growth was up 1.5 fold in 2020 but has weakened now
Joy Chakraborthy joins Goldmines Telefilms as CEO-Broadcasting
Chakraborthy has in the past served as the CEO of Enterr10 Media, TV Today Network, and Forbes India
PMAR 2022 to be unveiled on Feb 16; Sudhir Sitapati will be chief guest
The report predicts the future growth potential of the Indian advertising industry and provides insights into trends, challenges & opportunities that lie ahead
Vivek Srivastava exits Times Network, set to join Amazon Prime Video
Prior to Times Network, Srivastava was part of Viacom18 Media as Head-Commercial & Digital of Colors
What 2022 has in store for advertising industry
From more of purpose-driven marketing and regional content to use of technologies like AI & ML, here’s what experts predict for the ad world this year
Close to 7% of Bolo Live’s paying users come from outside India: Tanmai Paul
Bolo Live Co-Founder and Chief Product Officer Paul noted that countries like UAE, Oman, Malaysia, Singapore, Saudi Arabia, Italy, Germany and Switzerland are showing strong traction
2021: BARC India's tryst with challenges continued
The TRP scam, which came to light in 2020, troubled the TV audience measurement body in 2021 as well
2021: The year of regional adaptations & return of popular shows for TV industry
Despite challenges of the second wave, the industry continued to entertain audiences by delivering fresh content throughout the year
Godrej Veg Oils ropes in Bhau Kadam as its brand ambassador
Marathi actor Kadam will promote the campaign ‘Sahi shuruaat with Godrej oils,’ as part of the collaboration